Digital
Signage Market is the new innovative way of using digital media
screens for advertisements, promotional awareness and others. This is a rapidly
growing market in developed countries as well as developing countries where
media can advertise their content on the digital
display screens.
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Signage Market". http://industryarc.com/Report/15018/Digital-signage-market.html
For the Digital
Signage Market, the market research report by IndustryARC a market research
firm suggests that LED and LCD screens
are mostly used. Even home computers and screens have been used as a way to
advertise increasing the revenue by advertisement. This generates the demand for
more digital signage solutions thus contributing to the rising prominence of
Digital Signage Market.
The
major driving factors for Digital
Signage Market are the increasing marketing and advertising strategy,
developing smart technologies, use of digital screen and signage display etc.
The
display screen technology is 2-D as
well as 3-D. For a perfect presentation, the digital signage system should consist of a display screen, a media
player, network, content management system and software for handling of the
entire operation. Some applications of
Digital Signage system are advertising, way-finding, marketing and others.
And the end use section comprises of many industries such as corporate sector,
entertainment, health-care, retail & services, etc.
Digital Signage Market components are Digital Signage displays that can
either be run from personal computers and servers or media hosting providers. JPEG
images and MPEG4 videos remain the dominant digital content formats for the
Digital Signage Screens.
Some
of the key players in the Digital Signage Market are as follows:
- Samsung Electronics Co. Ltd (South Korea),
- CISCO Systems Inc. (U.S.),
- LG Display Co. (South Korea), Ltd.,
- Panasonic Corporation (Japan)
- Hewlett-Packard Company (U.S.)
The detailed market research and analysis by
IndustryARC of all regions such as Americas, Europe, Asia-Pacific (APAC) and
Rest of the World (RoW) has also been provided to give a comprehensive analysis of the Digital Signage Market.
U.S.A. is the leading country in this market. In APAC, Japan and South Korea
are rapidly growing in this market.
Overall, Digital
Signage Market is a rapidly growing market that will generate huge revenue
during the period 2016-2020.
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